Denise L. Menefee, Founder/CEODenise Menefee is a C-Level consultant. She shares her wealth of knowledge and vast experiences to guide her clients towards breakthrough thinking and sustainable, profitable growth as they develop, launch and grow their brands.
A seasoned marketing professional, Menefee founded Menefee Consulting Group in 2006. She is a certified practitioner of Blue Ocean Strategy and Blue Ocean Strategy Simulation - the simultaneous pursuit of differentiation and low cost. Menefee helps her clients to see that the aim should not be to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant.
During her corporate tenure with beverage powerhouses PepsiCo and Diageo and casual dine restaurant leader Applebee's, she influenced brand vision, strategy, implementation and multi-million dollar budgets for world-class brands. She has a 20 year track record in brand building, consumer insights and trend spotting. Contact us at: info@menefeeconsultinggroup.com
Menefee's exposure to both consumer package goods companies and operators coupled with expertise in brand strategy, product development, testing, national account sales, marketing, and insights, provides her with a unique perspective not held by many of her contemporaries. She is a strong strategic and conceptual thinker, a problem solver and an innovator. She understands the emotional connection consumers have with a brand or experience and the value it plays in the brands ability to delight consumers for a life time.
Throughout her career she has worked with a range of esteemed brands - Disney Regional Entertainment and Buena Vista Pictures, both divisions of the Walt Disney Company, Hard Rock Cafe, Cheesecake Factory, Hilton and Marriott Hotels. Bailey's Irish Cream, Smirnoff Vodka, and 1800 Tequila.
Menefee graduated from Wharton Business School, University of Pennsylvania with a concentration in Marketing. She is a certified trainer of Blue Ocean Strategy and Blue Ocean Strategy Simulation and has been a long time member of the Women's Foodservice Forum.
She has lived throughout the U.S. spending time on both coasts and the mid-west and has traveled extensively throughout the world. She finds great pleasure and generates new ideas from her many adventures and experiences.
