Focus on Food, Beverage, and Hospitality 
 Changing the way you think about your business
Research & Insights

Menefee Consulting Group helps you anticipate your customers future wants and needs so that you can compete, grow and change with confidence.  

Research Expertise

  • Research Architecture
    • Identify/Define Short and Long Term Research Objectives
  • Quantitative Research
    • Customer/Employee Satisfaction, Loyalty, Retention
    • 360 Degree Feedback
    • Barriers to Brand Usage
    • Brand Equity Assessment
    • New Product Viability
    • Media Testing
    • Pricing Optimization
  • Qualitative Research
    • Focus Groups
    • Mystery Shops and Guest Shops
    • Van Tours
    • 1:1 Interviews
    • Product Testing
    • Re-branding Assessment
    • Brand Relevancy
    • Proof of Concept

Insights Management

  • Maximize existing research resources
    • Management of existing syndicated and proprietary reports/insights
    • Assess report/insights utilization
    • Recommend additions/deletions
    • Leverage partnership opportunities
  • Insights Synergies
    • Develop, Produce and Present Insights Reports

In today's challenging business environment, listening to the wants, needs and motivations of your customers and employees has never been more critical to maintaining your competitive edge.
                                                            ...Denise L. Menefee, CEO, Menefee Consulting Group

                                 Contact us at: mailto:info@menefeeconsultinggroup.com

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